The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Radio & Audio for Good
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia Category: Radio & Audio for Good
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop Category: Radio & Audio for Good
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Radio & Audio for Good
Award:
2024 Radio & Audio-First Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Annual ID:
OS24_RA003G
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Annual ID:
OS24_RA010B
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grey New York
Client:
Haleon
Title:
Access Codes
Category:
Radio & Audio for Good
Annual ID:
OS24_RA025M
Award:
2024 Radio & Audio-First Merit Award
Agency:
FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio for Good
Annual ID:
OS24_RA026M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
DLRG
Title:
"Lesson for Life"
Category:
Radio & Audio for Good
Annual ID:
OS24_RA027M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Thinkerbell
Client:
Lifeline
Title:
Release Line
Category:
Radio & Audio for Good
Annual ID:
OS24_RA028M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Annual ID:
OS24_RA029M